A small business community, here to help.hello@sellmybusinessdirect.com

For business owners across Canada

You built it yourself. Sell it yourself.

Sell your business privately, straight to the right buyer. Free to list, no broker and no commission. You stay in control the whole way.

Not sure yet? See what your business might be worth. Free, no sign-up.

  • Free to list
  • No commission
  • Private until you choose
  • You stay in control

You're not alone. Three out of four Canadian small business owners plan to step away in the next ten years. Source: CFIB, Succession Tsunami report (2023)

$0Commission on your sale
80Free plain-English guides
9Printable PDFs in our free kit
10 minTo fill in the listing form

What a broker could cost you

Move the slider, or type a price, to see what a broker might charge on your sale.

A broker could charge about $40,000 to $60,000.
With Heritage Handshake: $0.

Estimates only. Broker fees vary. Based on commonly reported ranges: about 8 to 12% for sales under $1 million, a lower sliding scale on larger sales, and minimum fees often around $10,000 to $25,000. Some brokers also charge upfront or marketing fees. Read more about these estimates.

How it works

Three simple steps

  1. 1

    Tell us about your business

    Fill in a short form. It takes about 10 minutes. Or email us and we'll help.

  2. 2

    Buyers contact you privately

    Serious buyers send you a message through the site. Your email stays hidden.

  3. 3

    You choose the buyer

    Talk with the people you like, at your own pace. We recommend your own lawyer and accountant for the final deal.

List my business free

Optional extra

Listing is free. Want a hand?

The ReadyToSell Pack gets your listing and paperwork ready for serious buyers. One time, no subscription, no commission.

C$99one time, in Canadian dollars

Full refund if you ask before we send your review.

  • 01

    Listing Polish Review

    A written review of your listing within 3 business days.

  • 02

    Seller Edition binder

    Our 15-tab workbook and 27-page printable handover binder.

  • 03

    Buyer questions prep

    The questions buyers ask first, with room for your answers.

  • 04

    30-day check-in

    We look at your views and messages and suggest next steps.

More businesses for sale

See all businesses for sale

Who we are

We're current business owners ourselves, facing the same questions you are about what comes next.

A small business community, here to help.

Bringing like-minded people together: owners who built something to last, and buyers ready to carry it on.

Visit the community

Common questions

Straight answers

Is it really free?

Yes. Listing your business and talking to buyers is free for sellers, and there's no commission. Any paid extra we offer is optional, clearly priced, and never needed to list or sell.

Why sell without a broker?

Brokers often charge 8 to 12% of the sale price. On a $500,000 business, that can be $40,000 or more. We don't charge commission.

Will my staff or customers find out?

Only if you want them to. You can leave out your business name and exact town.

Do I need to be good with computers?

No. The form is short and plain. If you get stuck, email us and we'll walk you through it, step by step, at your own pace.

Need help? We'll guide you.

Not comfortable with computers? That's fine. Email us and we'll walk you through it, step by step, at your own pace.

hello@sellmybusinessdirect.com

Ask for help by email

Ready when you are.

Listing is free and takes about 10 minutes. Prefer a hand? Email us and we'll walk you through it.